Another way of promoting your site is through Etsy itself. It is not free but like facebook ads you can set a budget for yourself. Try searching an item on etsy and you will notice the "sponsored" ads at the top, well that's what you'd be paying for.
This is Etsy's description of search ads:
Search Ads on Etsy are a new way to highlight your items on Etsy search results pages. When you purchase Search Ads, you can:
- Decide which items to promote
- Set a maximum weekly budget
- Control how long your ads run
- View your ads' performance stats
And here is a link to further information:
So to be able to do that you click on "search ads"
There is even a great video that helps explain what the search ads do! Feel free to watch it before moving on.
Next you're going to choose what part of your shop you would like to promote. You can change this at any time so pick the one you think would help your shop out the most.
From there you're going to add "tags". Tags being what helps your item come up in the search the same way those fox cards appeared when I searched fox cards. It will also come up with your most commonly used tags and titles, you're welcome to change them to what ever you think is going to be most useful.
Lastly, you're going to set your weekly budget. You can also change that at any point along the way. So if you put it too high or too low, you can change that later. Or maybe you have a little more to spend one month vs. another slower month.
You can find out how your search ads are doing by going to your "shop stats" section and scrolling to the bottom of the page. There you can figure out how productive your ads are doing and how much you should or shouldn't be spending. Even if it doesn't lead to direct sales, it's still a good thing if it's bringing in attention to your shop.
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