Okay, lets say that by now you have established your business or maybe you're just getting started but do intend to take this seriously, then do this one thing that costs money: BUY YOUR DOMAIN!
When I say buy your domain I mean buy the right to www.yourshoporbrandnamehere.com!
How do you do this? There are a few different companies you can purchase this from.
-Cira (for Canadian domains)
If you can not find your domain with the .com at least try to purchase it with .ca, .org, or .net because it's better to have a form of it than not at all.
This applies even if you don't plan to have a website for a while. People will notice your shop and it's success and purchase your name domain so that it will cost you more in the future to purchase.
Why is it so important? Well first of all like mentioned above, if you because successful there will be someone out there that will want to profit on that. Either in the form of selling your domain back for hundreds or thousands of dollars, or just simply copying you with your domain and selling a similar product. People also tend to feel more comfortable purchasing from someone who has a website that at least says a little something about themselves and their business outside of the website they sell through.
It's also very easy to build a free website in the form of a blog. There are websites like:
-blogger (powered by google)
Once you have one of these sites hooked up you will be able to connect your domain to your blog. This way it will read www.yourshoporbrandnamehere.com vs. www.yourshoporbrandnamehere.blogspot.com
In the next post I will show you how that works and how to set up a website style blog through Blogger!
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