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Friday, January 18, 2013

Tell me about your product!

So hopefully by now you've been following the tutorials and have taken at least a small handful of photographs / scans of your product(s). Today we're going to quickly go over all of the information you need to be able to describe when you write about the product. People want to know everything! The less people have to ask about, the better they feel about the product. On etsy there are some drop down options, when you list things, that have choices of "who made it?", "what is it?", etc. 

So first things first: What is it? 
If it's vintage/antique: When is it from?
So give a quick description of what your product is. And I mean this on an individual level. Each product / item you have is going to be different. Make sure you accurately describe things such as:
COLOUR 
MATERIALS USED
WEIGHT (if it's necessary)

SIZE / MEASUREMENTS 
It's good to measure the width, height, and length of an item. If it's something as small as this it's not always important to measure the depth. 

Condition
Make sure you mention any damage or wear that may have happened to your product. If you are selling hand made items then of course it's very unlikely that there will ever be any damage but it's always good to know to mention it just incase. 

I find having an inventory sheet I can fill out about each item is very helpful. You can make one on your computer or even just make it by hand with some scrap paper. Here is an example:
In this form, there are important sections to fill out such as:
Item - a brief description of that item
Label - (if vintage) who made the item
Measurements - accurate measurements of item
Labour Cost - how much it cost you to produce that item (including your time) and obviously not something you mention in your listing!!!
Value - how much it's worth / how much you should sell it for
Condition / Description - any added information that you think it worth adding to your listing later 

It's also good to just talk about your item, tell the costumer about what inspired you to create it, what it means, or why they should want it. 

Next we will set up your Etsy account!!!


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