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Wednesday, December 25, 2013

How to Make a Business Card

The best way to create a business card is with Photoshop. If you don't have it available to you I will include a few other options at the bottom but I strongly recommend finding a friend that has it! Or, they often have free 30 day trials which is more than enough time to create your business card. In that case you might as well also create your header for etsy / shop and anything else you can think of. 

So let's start with creating a business card template. Like mentioned in the earlier post, a business card measures 3.5" x 2" but to make sure it prints correctly you need to leave a "bleed line" as it's called. 
So, now that you're in photoshop, click "file" then click "new". You will see this window and I want you to fill it out as 3.75" x 2.25" because that includes the bleed line. Try a resolution around 300! Feel free to give your card a name so that you don't lose it. 

Now that you have your template it's time to design your business card! Let's start with the front:
Let's include your name / business and logo or image.
Choose either an image or colour for you background (that can include white if that is the look you are going for).
For this I chose a dusty pink and filled in the whole card. Next I'm going to include my logo and business name.
For this I used the text layer to add the information required. You can include your logo by creating it in photoshop, or bringing it in if already created. In this case I found the stars in the paint brush style. 
This is the finished Front:
Okay, now let's move onto the back!
There is not much difference in how to do it. But here is an example of what to include. You are also welcome to include a different colour or image on the back (typically the image will be on the front and a solid colour on the back). 
This is the finished back. Now remember that both of these have a bleed line which is why the font may appear a little smaller than it should. Remember you want people to be able to read you business card easily, including those who are hard of site. 

Here are a few places you can get business cards made. The first link does extremely cheap cards with specific templates, they are only one sided and have their logo on it. If you are seriously tight on money it's at least a good start until you can afford professional ones. 

The one I recommend by far is: Club Card!

Now, here are a few shops on etsy that have some other options for you if you have a hard time with this. You can also hire someone to create a business card for you. Graphic designers are the ones to do it and there are always students looking to do projects which may be more affordable than a graduated professional. Putting an ad on craigslist or talking to a few friends is a good way to find one. 

This shop sells PDF templates for business cards. You still require photoshop but all you have to do is fill in the information. You don't have much creative freedom in the design but it's still a start: Cruzine Design

Now this website has a few more template options. In this case you are actually purchasing the business cards themselves. All you have to do is give them your information and they will fill it out and create them for you. Just remember they are more expensive than getting large quantities from companies like Club Card: Mallory Hope Design

Final option is a similar concept but they send you a digital file and you can get it printed yourself. 

There are many different shops and designs on etsy. Just give it a search. You can search "business card" or "PDF business card", or even "business card template" and see what else is out there. Just make sure you read the description accurately so know what you are getting and make sure they have 5 star reputation! 


Business Card

Do you have a business card yet? Well it's time! 

Why are they so important? Because you never know who you will meet, and it gets your name and business out there to the world, and it's important for networking. 

So whether it's meeting someone who can help produce your product for less money, someone who wants to invest in your business, someone who wants to purchase from you, or just simply someone who has even the slightest interest in what you do, don't let them forget you! 

So let's start with what your business card should include!
-Your name, your business, or both
and possibly your logo or tagline!


-Your website
but only include your main website! Remember you have limited space and your website has links to the rest of your websites. 

-Your contact information including your email, phone number, contact name, and address 
but keep it simple

-Your networking sites 
ex. twitter, instagram, facebook, etc
but once again you have limited space so only pick 1-2 of your most important ones. You have limited space!

The average business card measures 3.5" x 2". I strongly recommend getting double sided business cards, the are typically not much more expensive and well worth the money. 

Most business cards look best with a simple front with an image / logo and business name and then on the back is where all of the content information will be. 

Here are a few examples of good business cards:
(I will post a how-to make a business card next)

The first two images are from Mallory Hope Design
The third image is from Hello Cheerio

Here are a couple of other informative links about making a business card:

Thursday, December 12, 2013

What to blog about!

So I'm sure for those of you who would like to maintain a blog are wondering what to blog about. Well obviously, this really does depend on what it is you are selling. So I'm going to give a list of ideas of appropriate blog post ideas and you can pick and choose ones that work for your shop! 

Shop Updates!
-Let your followers know whats new in your shop, any upcoming sales and the details, any markets you might be selling at. Remember to give a few weeks or at least days notice if it's an event update!

Editorial / Look Book Photographs
-Have fun! Do some photo shoots of your product in a real life or creative setting!
-If you sell wearables (clothing, jewelry, accessories, etc) do some editiorial style photoshoots of people actually wearing your products.  

Customer Appreciation Photos!
-The more you sell the more you'll start to receive photographs of the person either wearing your product, or where they've placed the painting in their home for example. Gather a few of these every once in a while and post them! Show off how happy your customers are so people can get the feeling that they will be one of them. 
***Always remember to ask permission to re-post any images of your costumers! 

Related Interests
-Maybe you just read an article you really liked and want to do a write up about it (again still related to your product)
-Or maybe you want to show off a friend's art work, or collaborations
-Maybe something historical about the creation / start of what you do. If you're in fashion, have the occasional article about fashion history, etc. 

Inspiration! 
-Let people know what's been inspiring you lately! Whether it's a fashion icon, the shade of the leaves on the trees, or your cat. Let us know!

Sneak Peak:
-Have photos of you working on your next collection of things for the shop without giving away too much! Make people excited for what may be next!

How To
-Now depending on what you sell, maybe there are some "how-to" blog posts you can do. Now, don't give away how you make your product, but maybe you have a fun craft to show off. One that would be fun to have everyone make. Like a Christmas ornament, etc. That way, every time they look at what they created they think of you and your shop! 

Other Things to Post About
-COMING SOON (post things that will be hitting the shop soon)
-The things on your wish list! Remember to be part of the community! What related items are on your wish list? 

These are just ideas! Remember to always make your posts look cohesive. Make sure the images are all the same size, and look pleasant when scrolling through.

The more your post, the more attention you will get. But don't over post, you will run out of things to say! 1 - 3 days a week is plenty!

Also TAG YOUR POSTS! On the right hand side it says "labels" click it and type in related search words to make it easier to search. That way when people are searching for "fox art" for example, you will pop up in the search engine!

Tuesday, December 10, 2013

Gadgets

Okay, so regardless of whether you are setting up your blogger to be a website or a full on blog, you should definitely have some information on the side of your page. 

These are called "gadgets".
So to start, find your navigation page and click on "template"
On the right (you can change it to any place on your page that you prefer) you will find a button that says "Add a Gadget" (click on it)


This screen will pop up! Have fun exploring all of the options but lets actually start with looking for the button that says "image".


Once you've found it click on that + symbol and this screen will pop up. This is where you are going to create the button on the top of your page that links to your shop! So give it a title of your shop name, add the link to your shop, and then add an image with your logo / brand. Don't forget to save!




Some of the other gadgets to add that may be helpful are: a link to your pinterest, blogs you follow (show you appreciate the rest of the community), a stream of your instagram photos, your followers, etc. You can find all of those by searching through the gadgets and filling in the information! 


Tuesday, November 26, 2013

How to set up an "About Page"

Okay, now that your blog is acting as your website, let's set you up with an "about page". That way people can learn about who you are!

Get into your options manager section and choose the one that says "pages" on your left. From there you are going to click on "new page".



This will give you two options: 1) Blank Page
and 2) Web Address

Both may be useful to you. 

Let's start with 1)
A Blank Page sets up another clickable page on your blog. This isn't another blog, just another stand still page with content. This is a good place to do a write up about who you are, what your business is about, and a photo. Feel free to add as many pages as you feel necessary. You may want to have sections including: sizing info, look book, press, contact information, and so on.

2) is also great because you can hook up a link to another website. This is useful because you can make it link to your shop! Have the header say something like "shop" or "shopname online" etc. 




Here are some examples of what the pages can look like using blogger:




Building a Website with Blogger

So if you go back a ways in the posts I've already covered your basic set up with blogger. You can find that post here:


If you've already completed those steps, excellent! We are going to continue from there. 

Let's have this post be dedicated to explaining how to apply your newly purchased domain name:
*if you have just purchased your domain, it may take a day or two to activate correctly

1) go to your blogger home page and pick the blog you plan to add the domain to (you may only have the one of course). Click on "settings"
2) As you can see on the left you are in "settings" "basic". From here you will see a section called "publishing blog address". Underneath click on "add a custom domain". 
3) This is where you can type in your domain and get them synced up. If you need help, or it's not working correctly, click on "settings instructions". They have a great set of instructions to help you out. It's not always the easiest process but it can be done! So get it done! Don't forget to save!!

Buy Your Domain!

Okay, lets say that by now you have established your business or maybe you're just getting started but do intend to take this seriously, then do this one thing that costs money: BUY YOUR DOMAIN! 

When I say buy your domain I mean buy the right to www.yourshoporbrandnamehere.com! 

How do you do this? There are a few different companies you can purchase this from. 

-Cira (for Canadian domains)

If you can not find your domain with the .com at least try to purchase it with .ca, .org, or .net because it's better to have a form of it than not at all.

This applies even if you don't plan to have a website for a while. People will notice your shop and it's success and purchase your name domain so that it will cost you more in the future to purchase. 

Why is it so important? Well first of all like mentioned above, if you because successful there will be someone out there that will want to profit on that. Either in the form of selling your domain back for hundreds or thousands of dollars, or just simply copying you with your domain and selling a similar product. People also tend to feel more comfortable purchasing from someone who has a website that at least says a little something about themselves and their business outside of the website they sell through.  

It's also very easy to build a free website in the form of a blog. There are websites like:

-blogger (powered by google)

Once you have one of these sites hooked up you will be able to connect your domain to your blog. This way it will read www.yourshoporbrandnamehere.com vs. www.yourshoporbrandnamehere.blogspot.com

In the next post I will show you how that works and how to set up a website style blog through Blogger!